THE TASK AT HAND

I partnered with Pasta Milani to create a set of lifestyle-driven visuals that would support the launch of their new website and establish a strong foundation for future content. With full ownership over photography and art direction, I set out to build a bright, inviting visual language that emphasized the quality of the ingredients and the warmth of a shared meal.

We leaned into a clean, airy style that felt true to the brand’s personality—focusing on natural light, organic textures, and plating that felt elevated but approachable. The goal was to create imagery that could live across multiple touch-points: from the website and online shop to social media and future brand storytelling.

This project felt especially meaningful, as I’ve seen Pasta Milani grow from its earliest days into what it’s become now. Being trusted to help shape a visual identity at such a pivotal moment was a rewarding full-circle experience.

See what Pasta Milani is all about: pastamilani.com