THE TASK AT HAND

As part of an ongoing collaboration with KEH Camera, the overall goal has been to create a series of UGC-style reels and photo carousels designed to amplify their presence within the creative community. The work focused on producing genuine, content-forward visuals that position KEH as a trusted source for refurbished and new camera gear—shared as collaborative posts on Instagram.

My role is to create original, real-world content that felt native to how photographers actually talk about and use gear, rather than leaning on polished marketing tropes. The goal was simple: build trust through honesty, familiarity, and consistent visual storytelling.

This project was especially meaningful to me. KEH was the first place I went for camera gear long before any collaboration existed, and getting the opportunity to now create work for a brand I’ve trusted for years felt like a true full-circle moment.

See what KEH Camera is all about: keh.com